Why you're not getting followers on Instagram and what to do instead
It used to be possible to gain many followers in a matter of days or months by using certain strategies. Comment bots, Instagram pods and buying followers are no more.
What's next for you?Is it still possible to grow organically via Instagram?Yes, it is possible. Although it is possible, it isn't easy.
Here's why you aren't gaining Instagram followers and how to fix each problem
1. You are not engaging enough
You tend to spend more time on content strategy than engagement as a Social Media Manager. You plan and create your posts, but you don't spend much time engaging with people. You should always reply to comments, otherwise your followers will not feel valued. They may even stop following you. It would negatively affect your engagement. Once you have posted the content, your job isn't done. It is important to leave comments on the posts you like and follow.
What you should do -- Set aside 10-15 minutes per day to engage. Use hashtags, locations or interests to find and like other accounts. Also reply to any comments you receive.
2. You don't know how to use StoriesYou are losing out on a lot of exposure and engagement if you don't post stories, or if you have an irregular posting routine.
What you should do --Create an exclusive content strategy for free Instagram likes Stories, and learn from the experts
3. You are inconsistent
Regular posting is essential to build brand authority, trust and reach a larger audience. It shows you are serious about your platform and providing value to followers. You might lose your followers if you don't regularly post. They won't be your brand's evangelists, and they may not support you enough.
What you should do -- Create a content plan, plan your posts, and schedule them. Make sure that you never miss a posting.
4. Your profile is not updated
You grow and change with time. Your profile should also change. Your profile picture, your bio, and your username are the first things that someone sees when they land on your account. These aspects are often ignored or not updated. This is one area where you can lose followers.
What you should do -- The solution is simple -- set a reminder to optimise and review your profile every quarter. If you are a brand, come up with interesting variations for your biography. Keep it up to date.
5. Instagram is not your end goal
You won't know what to post if you are just on Instagram for fun and have no end goal. You may end up posting many different types of posts, and first-time visitors might get confused.People tend to follow accounts that are similar. Gaining followers can be difficult if you do not fall into one of these categories.
What you should do --Define and develop a strategy that is based on your goal. You can set goals that range from inspiring your followers to educating them, to sharing their stories and much more. Focus on one or two goals that you want to achieve and work toward them.
Other reasons why you aren't gaining more fans include
1. Use the right hashtags or don't use any hashtags. Use tools such as RiteTag and Seekmetrics.
2. Instagram's algorithm penalizes your account because you bought followers. You can only avoid buying followers.
3. You have mediocre content. You need to work on your content.
4. Instagram is a tool you use to promote yourself. Share a mix of curated and promotional content. Post to add value and not to sell.
5. You are not authentic. It's time to embrace authenticity.
Final thoughts
It's not easy to gain organic Instagram followers anymore. Many accounts will follow you, then unfollow you. There are also bots who comment to get attention. You need to be consistent, stand out, and authentic with all the competition. Do you have any questions or tips to ask? Leave them in the comments section.
Are you ready with your content strategy? Crowdfire allows you to schedule your posts and ensure consistency.