Why Selling SEO To C-Level Executives Is Difficult
It can be difficult to sell SEO to C-level executives: Frequently, agencies are faced with antagonism or an attitude that borders on indifference. C-level pitches can be successful, though, if they are prepared and flexible. Here are a few main explanations for why you're having difficulty persuading the C-level executive to agree.
Some executives simply don't know how seo pune works technically, and they truly don't want to. In a very complex pitch, you can lose interest after five minutes. However, a lot depends on the executive in question's history. Someone who has advanced through the ranks of, let's say, finance might not naturally be interested in marketing. An executive with a background in sales or marketing, on the other hand, might be quite interested in the specifics of SEO. So, how well do you understand the history and level of interest of the executive(s) you are pitching?
You've gotten too far. Although selling to the highest level feasible is basically a smart sales technique, it might backfire if the executive in question depends on someone lower on the totem pole to decide which agencies to engage and in which kinds of marketing campaigns to invest. Indifference from the C-level executive and resentment from the actual decision-maker will result if you speak over that person's head or give them too little attention throughout the pitch. Do you actually comprehend who makes the decision, then?
You spend too much time discussing SEO and too little time discussing business. Even if the executive is interested in SEO, it is likely that he or she is more concerned with the greater picture of profitability, sales growth, marketing reach, brand image, brand consistency, internal team building, and other overarching issues. Therefore, even if seo company in pune primary focus is on generating leads or e-commerce revenue, you should think about highlighting how SEO handles some of those more general problems. For instance, a properly run SEO strategy has the impact of raising the caliber of the content, which raises the caliber of the brand image. So the inquiry is: Do the real demands of the C-level executive get addressed in your pitch?
Now to You
What other circumstances make it challenging to pitch SEO to C-level executives?